Excellent article by Katherine Lazarevich, Digiteum, on what makes personal assistants so hot right now. And why we should expect even more innovation and interest in this market. An important callout from the article “AI-enabled agents make an attempt to solve the ‘paradox of choice’” that often leads to lower customer satisfaction and abandoned carts. This same challenge exists in many aspects of people’s daily life where they are bombarded with requests, messages and ‘to do’s’ and they need help making choices that align to their longer-term goals.

AI assistants will become increasingly important in our daily lives, as we leverage them to make the best use of our time and on tasks for which they are better suited.

To learn more, read the full article here.